Technology’s Biggest Failure

Most promising technology startups fail because they do not believe their inventions require marketing. Many of these companies' people believe that they shouldn't even have to sell their technology! The world will beat a path to their door because the benefits of their invention are compelling, clearly evident to all but a fool. And if the fool can't understand it, he's too stupid to do business with. Harsh words? Perhaps, but read on as to why I think they apply to most startups…